e|JenniferLynn :: Discussions on Web Metrics & Internet Marketing

Development of a proper keyword strategy for your seo/sem campaign contributes to the success of search engine rankings which of course is of vital essence to raising awareness of your website url relevance. Keyword development and analysis is a simple process to conduct. Below is an organizational outline on suggested “Keyword Strategy Development”

1. Write a focused description for your home page

“Swarovski Luxury Watches For Today’s Busy Businesswoman”

2. Do you sell a product or a service? Product names are excellent keywords for some of your pages if you sell those products. Do you provide information? What type of information?

“For example, this would be for an online product/e-commerce site. Product names are excellent keywords for some of your pages. What type of information is provided? For example, you may want to include interactivity to an e-commerce driven site such as written articles, product reviews, sales and product information, store and customer service information…”

3. Does your business have any quirks?

What is unique? What is the niche? What makes you OUTSTANDING? It is best to take some time to review this and develop a proper statement.

4. Brainstorm as many ideas as possible

Think in keyword terms. Very simply, list keywords, names, from your own team ideas or yourself before utilizing online ad keyword tools.

5. Visit your competitors websites

Analyze the content of your competitions site. Try to find out as much information and detail as possible. How do they market? What KEYWORDS are “catchy” phrases and most developed in the home and landing pages.

6. Visit one of the major search engines

Of course, it would be recommended to utilize Google for keyword searching. Type in exp.”Swarovski” product and the list should develop over 50+ keywords or more for your seo campaign.

7. Determine keyword phrases

Thinking differently, matching phrases, differences in phrases, out of the box examples techniques are some methods to try for conversion and lists.

8. Keep a listing of your keyword ideas

Of course, to store the data and information for your files is recommended for future use. Updates to your website, new ideas, content changes…

9. Start with one main key word

Use major words. exp. “Watch” “Swarovski” In solo, then you can add pairs to phrases, mixing the creativity in fusing keywords.

10. Make a list of 50 keywords or phrases

You can make up your own listing of relevant keyword phrases or utilize site tools such as Google keywords/analyzer.

11. Narrow competition by choosing keyword phrases

What is variation?

The objective of every search engine is to retrieve website pages that are most relevant to a search query. You can consider the keyword phrase “Trendy Swarovski Crystal Watch”

Then later, add simple keyword variations.

trendy swarovski crystal watch “product” “fashion trends” “accessories”

This keyword string tells Google to gather the top website pages for the phrase “Trendy Swarovski Crystal Watch” but evaluate these pages and back links based on possible variations.

12. Place in order of importance

Analyze your keyword results and use common sense to place your keywords “STRONG” in order of importance.

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The art of SEO should be taken with quality. Trying to speed up the process or deliver these results without quality process, results back to a hard fall into reality. It would be disappointed to input un-qualified work for delivering an SEO campaign. Then you will ask yourself “What happened to my rankings?” The answer to remedy all of this is quite simple, STAY ON TOP OF YOUR RANKINGS and with Quality of course. Below are suggestions to follow when staying on top of your website ranks in the world of SEO.

1. Get your pages indexed and keep them there

Resubmission and submission of your website to major search engines.

2. Resubmitting your pages is important

Keep your url fresh in the major search engines by actively submitted your url to Google, Yahoo, Msn.

3. You cant make changes unless you know what your ranks are

Stay on top of your numbers. SEO religiously, should be followed as traffic = profit. With no traffic there is no profit.

4. Successful web optimization begins in simple keyword phrase

Simple phrases such as “Golf Clubs” “Golf Products” “Golf Clothing”

5. Fine tune your keywords and narrow competition

Detail, detail and more details. Using keywords in a detailed manner.

6. Ask your customers for advice

Your customers, your site visitors and any outside affiliation to your company is a great way to gather and collect quality input direct from active sources. Ask them “Have you keyword searched our website lately” Make note of the feedback to ask your customers for advice.

7. Combine keywords that are distantly related

Pairing keywords that are in relation to phrases is key. Going out of the realm of keyword matching will not contribute to success in site rankings.

8. Is your keyword commonly mispelled

Stay on top of the details. Check for spelling of your keywords, appropriate phrases. Mispellings should be corrected ASAP.

9. Are your services region specific?

Regional SEO is the art of choosing a specific region or location to obtain top site rankines.

10. Stop using “Stop” words

Search Engines do not consider extremely common words in order to save disk space or to speed up search results. These filtered words are known as ‘Stop Words’ Google has defined a listing of many keyword “stop” words that should not be listed in your SEO.

11. Be careful when using trademark terms

Quote “SEO ROUNDTABLE” Trademark terms. exp. Google: No trademark terms in ad text or headline. Some trademark terms are placed on “blocked list.”

Trademark terms are a consideration in Quality Score. This can cause problems, i.e.: “Enterprise” was flagged in one example as a trademark term. TM policies are still evolving, so many times advertisers are left to police themselves.

12. Develop a keyword strategy

Keyword insights and strategy should be an essential ongoing process around your entire internet marketing strategy campaign. Analyzing your competition, seeing what they cater to, what can you do different is key.

If you have a niche business, if you know your product so well then it is time to make success. Developing a great keyword strategy as structure results in great return. You should have a focus on your keyword strategy. For example focus on “Books for Children” “Books for Adults” Note: You are focusing not just only on children as a market but including adults as well, say your niche would be “An online store for creativity through books” Thinking competitively, your target market may be for children however there could also be a niche served for adults.

Why not take part in this market to edge out competition?

Spot a need that is overlooked

Utilize Google Adwords to develop a keyword strategy

Take note of that need

KEYWORD insights drive development

Developing a product/product group around your keyword base is key

Think clever. Recognize what your “potential” customers would search for.

Then you create your content and keywords around those customers search.

Below is also a list to stay on top of rankings by maintaining the following:

Site structure

Make sure your subpages are easily accessible by the major search engines. You can also create a site map that links to all pages of your website and place a link to it from the homepage

No url variables

Avoid variables. Variables are very slow to index and will result in no page ranks.

Obtain Links

Inbound links, popular traffic and quality sites that link to your page will result in proper site rankings through link popularity results.

1. Consider your overall website

Analyze all data, content in both big picture and small. Make sure your web pages load quickly and that your are properly linked to other quality related websites.

2. Determine what your rankings are (site and pages)

Simply stay on top of your web site rankings. Where are you on the list?

3. Consider what keywords are important to your site

You can utilize some the SEO strategy articles provided here to deliver and generate appropriate keywords for your website.

4. Determine where to place those keywords

Strategically, placing keywords and content, content, content is key. Thinking at the algorithmic level that “content is king” You should be able to place appropriate keywords under the meta-title and specific content areas of your website. Below is more detailed information about “optimization”

With Meta Tags there are 2 very important fields:

Title Tag – arguably the most important SEO tag for any website on the Internet. Every page should have a unique Title.

META – A good rule of thumb is to create descriptions that do not exceed 200-250 characters.

The META keyword Tag is essentially useless in today’s SEO market.

The other optimization element to keep in mind is body content. The major search engines are looking for dense content, with the right amount of keyword density and/or keyword placements. It is best to place body content within a viewable area of the website.

Providing the spiders to crawl you website with the appropriate keywords as well as fresh content you want to rank in variety of places, including META tags, title, alt, body, content, urls and links.

6. Correct problem areas

By actively reviewing problem areas on a regular basis you are able to correct top ranked pages for SEO.

7. Record your positioning work

Keeping track of your ongoing work and monitoring stats and progress is important to follow through for effectiveness in top ranked pages.

1. Consider your overall site

-What are your goals? Think in the next 6mth, 12mths.

-What are you trying to accomplish? SEO, traffic increases, profit, conversion

-What pages are important? Home, landing, what is stressed?

2. What are your rankings now?

-Search for keywords

3. Consider keywords important to your site

4. Determine where to place your keywords

5. Try new experiments

How web positioning fits into your internet marketing plan.

By using web positioning strategies that are designed to give the engines what they want and need in order to find your site, among those other pages “spider” of your web site is key. Between 80-90 percent of all web site traffic comes from the major search engines. Creating search engine friendly web pages that will boost your site to the top of the rankings and significantly increase your web site traffic for your important keywords.