Archive for March, 2008

e-Link Recommendations

March 8, 2008 at 11:17 am · Filed under Uncategorized ·Tagged

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eJL, Web Analytics Techniques 1.0

March 8, 2008 at 12:26 am · Filed under Uncategorized ·Tagged

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Google Analytics Benchmarks

March 8, 2008 at 12:09 am · Filed under Uncategorized ·Tagged ,

Two weeks ago, Google Analytics added a new feature that lets you compare your site’s traffic with average data for other similar sites. To make this feature possible, you need to enable data sharing with the benchmarking service. “Google will remove all identifiable information about your website, then combine that data with hundreds of other anonymous sites in comparable industries and report them in an aggregate form.” There’s also an option to enable data sharing with other Google services that will allow a better integration between Analytics, AdWords and other services.


The benchmarking data is now live and you can see it if you go to Visitors > Benchmarking (Beta). Google compares the following values for the last 30 days: visits, page views, pages/visit, bounce rate, average time on site and new visits. By default, your site is compared with other sites of similar size, but you can restrict the benchmark to general categories like: Internet, Travel, Shopping, Reference etc. Since the data is aggregated from the sites that agreed to participate in the program, it may not be representative. Google says it will add new categories once more sites will enable the data sharing option.

“When benchmarking is enabled, Google crawls the websites in the account then categorizes them by vertical and the amount of visits. The data is then made anonymous through aggregation. For sites of a similar size, a category of industry verticals can be chosen when there is a sufficient number of accounts in that category.”

It’s interesting to compare your site’s traffic with these aggregate data as it will help you put things in perspective, but you shouldn’t be disappointed if the comparison is not favorable. Each site is unique and has a different raison d’être.

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March 7, 2008 at 4:40 pm · Filed under Internet Marketing ·Tagged ,

Web Analytics Marketing & Internet Strategy 2.0/3.0

welcome :: Web Analytics. The five main stages of an organization’s analytics capability being “analytical impaired” at the low end of the scale to being “analytical competitors” Harrah’s Hotel and Marriott Hotel Chains in the U.S. and Tesco in the U.K., deploy analytics as a source of competitive advantage. Learn more about web analytics by reading updates/articles.

Delivering professional end results through use of strong business foundations, blending the “art” of creative marketing with “feeling” to increase sales/profit/ROI. Email me directly :: i.consult@gmail.com, feel free to send an email to learn more. Visit :pages: for more information on my portfolio/services. Industry & Insights/ All Web. Read more on high tech, e-commerce, social net. & e-marketing news globally. Skype or Goober? Perhaps e-Buddy, recently preferred. On politics, intellects, high tech, entrepreneurship, palo alto, digital divide, start-ups, creativity, rss feeds, do you digg?, next generation analytics.

Emerging Internet Marketing Strategy…

With now over 250 million websites accessible on the Internet and roughly 2.5 billion users online today, competition with online business is extremely high. Is your company site optimized to compete in today’s global marketplace? How do you measure up? Are you satisfied with your conversion/traffic/ROI? Can there be overall e-marketing improvements made to be better? Your Internet Marketing should be highest priority.

Today’s Highlights : Web Analytics | Emerging Internet Marketing | Systems & Planning Benefits of Utilizing eTools | Web Analytics Marketing | Q&A | Digital Media Planning Strategies For Online Business | Emerging Marketing for 2.0/3.0 | Website Analysis | Campaigns | Increase Conversion Rates | Training | Podcasts and Webinars | Affiliate Internet Marketing Management | SEO and SEM Strategies

Professional Web Consulting Services…

e|JenniferLynn & Team offers a variety of professional online marketing solutions that are consulting services delivered and designed to drive appropriate visitors, improve conversion rate & increase profit revenue sales ROI as well as solve problem issues to your organization’s website.

Work Involvement : “effectiveness” in organization, development, planning strategy, execution on focus with analytics and e-marketing to business organization on the Internet | Consulting & Management Services. Helping organizations define Internet Marketing strategy, create concepts, deploy, define problem, conduct web analysis, solve and execute. Creating and delivering both short term and long term successful plans. “diligence” in research.

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what’s new here? :: upcoming training, start the at revolution wave, why we love entrepreneur.com (inc.com) too, blogging is an “art“, social media lives, what is friendfeed?, ejenniferlynn on twitter, web metrics, youtube of the day, facebook and gen Y, case study walmart, experts sought, featured web strategies

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