|
Marketing 1.0 |
Marketing 2.0 |
| Commercials | Product placement |
| Press releases | Blog post |
| Direct mail | |
| Push content | Pull content (Search Engine Marketing) |
| Collateral | Video / podcast / vidcast |
| Seminar | Webinar / Virtual world (i.e Second Life) |
| Mainstream media / Business generated content | User generated content & product innovation |
| Building websites | Building communities / social networks |