Competitive Analysis
A large part of product development is understanding the competition. Existing and potential competitors should be identified and targeted. The more you know about a competing product and the competition itself, the better your company can develop and market your product.
-Track import/export records
-Find unknown competitors
-Competition gained by press
-Uncover a pricing schedule
The internet offers several routes to gathering the business intelligence that can enhance the distinctive way of competing.
1. Through web sites
2. Through government sources
3. Through private research firms
4. Through subscription services
