1. Awareness/Increasing awareness through your marketing activities as the beginning of the marketing process. Because awareness can be generated in many ways you will need a variety of ways to track and analyze changes in awareness levels. You can maximize your response analysis by marketing.
Sources of awareness on the web.
-Search Engine Links, counting the ability and number of times your site is included in each of the major search engines.
-Links to your site, use major search engines to count the number of links from other web sites to your site.
-Media coverage, monitor online news publications
-Discussion mentions, monitor appropriate discussion mailing lists
2. Inquiries/the most accurate predictors of future sales is the number of inquiries from prospective customers. By watching the key indicator, you can quickly spot the need to make changes in your marketing of product offerings before you experience a significant downturn in revenue.
3. Number of customers/another key indicator of revenues is the number of customers served each month.
4. Sales volume/the most obvious measurement is to track the total dollar volume of sales each month to see how a company is doing.5. Repeat customers and order size
6. Analyze web advertising. Many web advertisers link their banner ads to a unique page on their site that supports the message in the banner ad.
7. Analyze web traffic. Data from the traffic coming to your site generates a substantial amount of data giving you great insight into the people who see your web pages.
8. Web Visitors/learn more about the individual people coming to your site. Provide information about themselves before they gain access to certain valuable information.
9. Privacy
10. Analyzing email response/the value of email marketing enables you to broadcast messages to many people very easily.
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