Generation of traffic through search engines
-top search engines, infoseek, alta vista, lycos, excite, hotbot, webcrawler
Prepare to submit to search engines
-company name, address, url, contact person, keywords
Improve ranking
-seo, meta tags, content
Use submission services
-traffic from specialized search engines
Pay for placement
-use keywords appropriate to you
Use PR to tell your story
-create an effective pr program
Talk to editors
-create effective pr programs
Distribute press releases
-communicate your story to editors
Create a media list
Write press release
Getting links to your business from other sites
Email marketing campaign
Co-branding
Customization of newsletters
Buying ads
Advertise on the Internet
Link exchanges
