e|JenniferLynn :: Discussions on Web Metrics & Internet Marketing

1. Contact the best e-zines for web reviews on products

2. Post messages to your subsciber base

3. Email writers and visit sites to sign up for e-zines.

4. Consider placing ads on target sites

5. Leverage through collaboration with other writers

Internet Marketing Today

The Internet hosts an oversaturated marketplace. With an oversaturation online, getting recognizes can be quite difficult for any company working to develop a visible presence. When, I consult with clients a great majority of the problem is that most website companies that are online have the wrong approach to there Marketing. On the internet, in any website marketing is 80% of the success or a product or service business. To build a competitive edge on the web, a company has to have a strong Marketing presence developed. Ideas, a solid marketing plan, execution and strategy are determining factors of success. To be successful in Internet marketing, and in any general marketing practice you must understand what you target customer wants. To further elaborate, the following are key points that online consumers peruse for on the Internet:

1. Information and Content

2. Interactivity

3. e-Commerce

4. Free Information, Software, Articles

Simple Steps to Developing Your Internet Marketing Approach

1. Set specific goals – What do you expect to accomplish in the next 3, 6 to 12 months?
2. Vision – Are there creative, specific strategies that are in mind for your companies marketing?
3. Focus and Commitment – Successful website marketing is creative, consistent and utilizes strategy to increase sales long term
4. Discipline – Website marketing requires responsibility and attention to details. Discipline and hard work ethic is key.
5. Patience – Successful website are built in time. It is wise not to rush into developing a successful marketing plan.
6. Setting Goals – Be realistic, understand your market and be focused in what you expect as a goal
7. Desire to Succeed – Are you driven, ambitious, desire to succeed in your given market?
8. Ethics and Morale – Understand professionalism, be ethical in your methods to preserve customer loyalty

Getting Customers to Buy More

1. Ask them for more
2. Find out what else they are buying
3. Become a sole supplier
4. Invite them to come back
5. Order things just for them
6. Don’t become attached to what you sell
7. Do more for them
8. Increase your convenience
9. Allow them to multi-task
10. Do everything immediately

Evaluating Internet Marketing Plan Results

An essential part of any marketing plan is measuring the results.

Main tools for tracking and recording data:

Person Contacted
Type of Contact
Contact Date

Internet Marketing Plan Questions:

What were the circumstances that led to this contact?
What were your goals for this contact?
What topics were covered or discussed?
What relationship development and referral marketing tactics did you use?
What actions did your source agree to take?
What did you gain from this contract?
What did your source gain as a result of this contact?
How much time did the contact take?
What is the total cose of all expenses incurred?
How would you rate overall results?
What could have you done to produce better results?

Design a Strategic Marketing Plan

What is a strategic marketing plan? A strategic marketing plan is the personalization of your website marketing strategies that is aimed to increase the number of visitors to your website. By doing this, you establish visitor loyalty and reach specific goals.

Key Points

Executing a Strategic Marketing Plan

Execution is followed by foundation.

Always Market your website

Execute many successful ideas in a strategic manner

Understand your target market, what do your consumers want?

Understand your specific goals

Increase Visitor Loyalty

Personalize Website

Beta Test Users

Branding Development

Fresh Content

Interactivity

Information Email Newsletters

Provide Information

Test Your Audience Feedback

All About Building Relationships

The key in generating business by referral marketing is relationships. Referral marketing works because these relationships work in both ways as well as benefit from both parties. A referral marketing plan involves relationships of many different kinds. The most important would be those with your referral sources. Any successful relationship whether a personal or business relationship is unique to every pair of individuals and evolves over time. It starts out fragile, full of unfulfilled possibilities and expectations, eventually growing stronger with experience and familiarity. It matures into trus and commitment.

Five Key Points of Strong Referral Building:

Creation
Growth
Strengthening of Business
Professional
Personal Relationships

These key points are useful for assessing the status of a relationship and where it fits in the process of generating referrals

Visibility
Credibility
Profitability

Strategy Tips For Affiliate Marketing Online

1. Utilization of AdWord Analyzer. This is a great resource tool for developing keywords practicing a similarity to nich marketing. Always remember that you cannot deliver to everyone, it is bound to emplode so choose your market carefully with keywords.

2. Promote focused programs. Having a select portfolio of chosen reliable affiliate programs makes your selection process quality.

3. Understand the psychology of sales. Know consumer behavior and ask questions. Having knowledge of the sales psychology behind human behavior is key. People make purchases because they need to solve specific problems, fill an emotional need or experience. Be sure to have great copywriting content in place when marketing your website content.

4. Understand the promotion and marketing of recurring commissions. Leverage promotional marketing by developing multiple revenue streams that generate recurring commissions from your efforts. You can set up a plan to get paid on a montly basis and focus on residual affilliate product and service programs.

Internet Marketing Problem Solving Skills in Business

1. Identify the problem
2. Collect information and/or ideas
3. Consider all valuable information
4. Write down every solution
5. Evaluate the results
6. Select the solution most likely to lead to a desired outcome
7. Build a realistic self concept
8. Set key goals

Developing Appropriate Self Understanding

1. Learning is defined as a change in behavior
2. Pay attention of how you approach results
3. Develop mental skills
4. Develop your potential
5. Re-evaluate yourself
6. Willingness to change
7. Strengths and weaknesses
8. Adjust to new conditions
9. Utilize experience to learn
10. Role perception
11. Fullfilling several life roles
12. Understand your role and relationship with others
13. Make a distinction between roles

Self Growth in Business Marketing

1. Becoming effective in your business environment
2. Value self study
3. Value studying human behavior

Self Growth Approaches in Business Marketing

1. Recognize that learning occurs if you make the effort to learn
2. Study yourself in relation to specific traits
3. Identify your strong points
4. Study your ability to make a distinction
5. Study your ability to review experiences
6. Study various roles in terms of desirable behavior
7. Identify weaknesses
8. Understand new experiences

Forecasting Referral Sales

Prospects

How many prospects did you generate or identify from all sources?
How many of these prospects were referred to you?
What percentage of all prospects does this represent?

Clients

How many new clients did you get from all sources?
How many of these new clietns came from referrals?
What percentage of all new clients does this represent?

Sales

What was your sales total during the reference period?
How much of this was generated from referrals?
What percentage of all sales does this represent?

Referral Sources

How many sources provided the referred prospects?
What was the average number of referred prospects?
How many sources provided you with the new referred clients?
What was the average number of referred clients per source?

First Forecast Projections

Starting:
Ending:

Prospects

How many prospects do you expect to generate from all sources?
How many of the prospects you generate do you expect to result from referrals?
What percentage of all new clients will this represent?
How many clients do you expect to generate?

Sales

How much do you expect to generate in sales?
How much of the total sales do you expect to result from referred clients?
What percentage of total sales will this represent?

Referral Sources

How many sources do you expect you will need to generate the expected number of referred prospects?
What will be the average number of referred prospects per source?
How many sources do you expect will be needed to generate the number of referred clients you expect?
What will be the average number of referred clients per source?

5 Points to Competitive Marketing Strategies

1. A low cost leader strategy
2. A broad differentation strategy
3. A best cost provider strategy
4. A focused, market niche strategy- low cost
5. A focused, market niche strategy – differentiation