Consulting
eJenniferLynn professional consulting service rates start at $110 per hour. We also work with a professional group of Internet Marketing Management Consultants that are highly skilled and experienced in the areas of emerging Internet Marketing practices. Visit the WEB TEAM PAGE to learn more of our experts.
This page provides an overview of internet marketing rates. Please complete our proposal and audit request form for more information. *A written service quote or proposal usually takes several days for larger scale projects in assessment. Send an email to learn more.
Web Analytics Marketing. Strategy. Planning. Results.
* Some analytics services require a statistical program
* Generation information that is utilizes for the formations of client reports required
Specialization In Web Analytics Management Consulting Services:
-Implementing Third Party Statistics Program and Reporting
-Landing Page Conversion Analysis
-Landing Page Mock Re-Designs and Consultation
-Entry and Exit Consumer Path Strategies
-Content Mapping Development
-Website Traffic Analysis Reports
-Click Path Strategy Reporting
-User Interface Design Analysis
-E-Commerce Shopping Cart Path Analysis
-Website Conversion/Metrics Analysis
Emerging Next Generation Internet Marketing Services
-Video Sharing Marketing
-Mobile Text Marketing Services
-Marketing Wikis
-User Review Marketing
-Podcast Consulting
-Virtual Environment Consulting
-Marketing Web 3.0 Meta Systems
Project Based Internet Marketing Management Consulting Services:
-Product & Market Definition Strategy
-Business and Marketing Plan Develoment
-Marketing program implementation
-High Tech Marketing Business Development
-Channel Development
-Online Media Buying
-Marketing Distribution strategies
-Marketing of online products
-User Generated Content and Product Innovation Strategy
-Pull Content Search Engine Marketing
-Video/Podcast/Vidcast
-Building Communities and Social Networks
-Webinar/Virtual World
-Blog Post Marketing
-Product Placement
-Development & launch strategies
-Website content research & direction
-Copywriting, Website Content Services
-Background Research for Plans
-Internet Marketing Planning, Development, Creation and Implementation
-Website Metrics and Analystics Consulting Management
-Pay Per Click Advertising and Management
-Landing Pages for Pay Per Click and Management
-SEO Consulting Services
-SEM Consulting Services
-Online e-Commerce Website Consulting Strategy & Development
-Email Marketing and Email Newsletter Development/Management
-Internet Banner Advertising and Online Media Management
-Integrated Internet Marketing and Developing Communications Channels
Strategic Internet Marketing Management Consulting Services:
-Web 1.0 Marketing Concepts (Direct Mail, PR, Push Content, Seminar)
-Affiliate Internet Marketing and Management
-Blog/Blogosphere/Analysis Marketing
-Internet Sales Lead Generation Service
-Link Popularity Development/Strategy Link Development
-Online Website Development and Creation
-Online Website Development: Creation of a Next Generation Website
-Graphic and Logo Design Development
-Creative Buzz and Viral Marketing Strategies
-Internet Marketing and CRM Software Training/Staff Training
-One to One Personalization Consultation Development
-Article Submission to Press Release Promotions
Web Analytics Project Highlights:
• Omniture Site Catalyst & Discover2 Site Analytics platforms to analyze branding effectiveness of major Brands.
• Create complex online marketing plans for fortune 500 companies, leading to major improvements on their sites & leading to strategy recommendations.
• Show impact of blog article posts on major online retail affiliate sites as it impacted retail e-commerce site traffic.
• Author Web Metrics & Internet Marketing Strategy Best Practices for major corporations in showing Social Media ROI for its campaigns, Web Metrics Best Practices Guide focusing on Omniture & Google Analytics.
- on experience managing the analytics and optimization strategies of Fortune 500 brands
- Well-versed in all three facets of web analytics – technical, marketing and analytical
A/b(n) test identification and group measurement.
Performance marketing strategy.
Client service and project management.
ROI valuation and initiative prioritization.
Advance web analytics implementation and tagging strategies.
Agency and client process optimization.
Marketing channel monetization and budget optimization.
- Worked with Fortune 500 companies to instill a foundation for analytics and develop a performance-driven decision-making process. Lead discussions with c-level executives, identified key business drivers, defined and presented goals and key metrics to team.
- Used understanding of business goals to inform the selection of reporting tools, data-collection strategies, dashboard development, and ongoing reporting practice.
- Performed analyses of user and campaign segments, translated insights into opportunities. Formally presented findings to design, development and client marketing teams to inform future initiatives.
- Developed forecasting models to monetize and prioritize initiatives by overall return.
- Used analytics to identify a/b(n) tests.
- Managed team, pitched new business, wrote proposals, outlined and negotiated budgets.
Managed analytics for Allstatw which involved developing a set of monthly dashboards, custom deep-dives and funnel analyses.
Worked closely with client service team to develop customer acquisition and retention strategies, identify areas of opportunity and prioritize initiatives in the pipeline. Translated business requirements into Omniture implementation strategies for OEM site redesign and multiple flash vehicle microsites. Instructed and collaborated with development team on the advanced implementation of Omniture.
Represented Netvibes rganic in pitches to Oprah, Universal Pictures and 24 Hour Fitness.
Defined KPI’s, measurement and reporting strategies. Developed custom dashboards and deep-dive reports. Performed ongoing reporting, analysis, presentation of findings and identification of areas of opportunity. Developed HBX tagging strategies and implementation plans for site redesign and client campaigns.
Email marketing – Project management, email system administration, database and segmentation management, execution of blast, performance tracking, beyond the click measurement and client reporting.
I’ve helped to establish Web visitor activity data as a key component in a data-driven Marketing organization and created a training program that developed more than 100 staff members, business-wide, into practitioners of Web Analytics with Omniture as a business intelligence process. Authoring custom JavaScript code, I implemented marketing campaign tracking with site pathing; measurement of registered users, visitor conversion events, site sections, and active audience segmentation during A/B tests.
Managed an industry-pioneering online community project that provided Web publishing and marketing tools for more than 750 local community organizations. Part of a production team responsible for publishing news and information accurately and appealingly for the region’s largest online news audience. Authored analytical reports for news editors that showed website traffic trends and offered insight about opportunities for improving online readership.
Created and implemented an Internet marketing strategy that included an email marketing campaign based on analysis of sales database. Built a website from scratch and then used analysis of Web traffic data to discover new opportunities for sales team.
Created and implemented an Internet marketing strategy that included an email marketing campaign based on analysis of sales database. Built a website from scratch and then used analysis of Web traffic data to discover new opportunities for sales team
Managed a five-person e-marketing team for this pioneering online retailer. Analysis of Web server logs was done daily to gain maximum sales conversion.
analyst who works with website properties.
Omniture Architect and develop custom solutions to product gaps. Solve product gaps for sales, consulting and account management. This can include; using the product in new and interesting ways to data mining to create a custom report.
Primarily I have developed most of the solutions around the Genesis platform and have also developed many other custom solutions for Omniture clients.
An example of some of the integrations I have worked on:
- Email Marketing
- Behavioral Targeting
- Site Optimization
- User Experience
- Site Search
- Ad Serving
- Ad Publishing
Some custom solutions developed:
- User Profiling
- Automated CMS implementation
- Automated CMS optimization
- And many other tools that help with gathering and reporting of online marketing data.
Recruited with responsibility to provide expert support for eBusiness team. Duties included weekly site performance analyses, identifying key issues and IT impacts, analyzing marketing campaign performance, presenting to Qwest senior executives; ongoing training of business team members in identifying, assessing and isolating issues based on Web analytics, and illuminating and recommending best practice in Web site design, performance and usability.
Accomplishments:
• Identified cart experience improvement for standalone DSL, resulting in an immediate 70% increase in conversion rates.
• Increased homepage revenue by analyzing product mix shift from version test, surpassing conversion and click through performance measures.
• Integrated Omniture Best Practices solution design for new portal site with shopping cart ordering and account management transactions.
Responsible for managing affiliate program, merchandising promotions, membership acquisition, membership travel sales, analyzing program performance, presenting conclusions and recommendations to senior leadership team; data and intelligence gathering from multiple sources to convey results of marketing and product improvement initiatives.
Accomplishments:
• Doubled online membership travel sales in six months from site launch due to comprehensive merchandising, marketing and site improvements.
• Increased online member base by 43% during last half of 2004.
• Increased contribution margin and improved competitive effectiveness of LinkShare affiliate marketing program with enhancement and promotion.
- ceo
one-off analyses to identify key issues impacting the business
- finance
set-up automated weekly scorecards to measure financial performance
monthly performance metrics to analyze trends
- travel/advertising/merchandising
set up daily, weekly and monthly reports to support sales, account management and merchandising teams
- online/email marketing
measure and report effectiveness of online marketing spend
- product management
analyze web site activity and impact of various site changes
- translating business goals into web strategies by way of performance measurement
- Site Analytics for effective business decision-making
- Envision, improve & maintain brand monitoring dashboards for effectiveness for clients combining qualitative & site analytics measures onto one scorecard.
• Also executed scorecard of IBM Pressroom, combed Marketwire metrics on Press Release distribution with IBM site analytics. Showed pressroom team, for the FIRST time ever, the value of their press releases.
• Measured effectiveness of branding campaigns around IBM BladeCenter & proved, for the FIRST time, a 25% sales lift & a 35% traffic lift on Blade keywords to IBM.com Systems group during campaign run by Ogilvy for IBM. Proved 10% lift in IBM Internal Search for Blade keywords during the same period. This work supported decision to engage Ogilvy.
• Measured effectiveness of viral marketing campaigns around IBM BladeCenter & proved, for the FIRST time, a 25% sales lift & a 35% traffic lift on Blade keywords to IBM.com Systems group during campaign run by Ogilvy for IBM. Proved 10% lift in IBM Internal Search for Blade keywords during the same period. This work supported decision to engage Ogilvy.
• Measured effectiveness of new community initiatives campaigns around IBM BladeCenter & proved, for the FIRST time, a 25% sales lift & a 35% traffic lift on Blade keywords to IBM.com Systems group during campaign run by Ogilvy for IBM. Proved 10% lift in IBM Internal Search for Blade keywords during the same period. This work supported decision to engage Ogilvy.
